QUALITY AND ATTENTION TO DETAIL MEAN EVERYTHING TO US
It's not just about how it looks—it's about what goes into making it. Every piece of GURHAN jewelry meets the highest standards of care, quality, and sustainability. That's our promise to you.
A LABOR OF LOVE: MADE BY HAND
Here's something wild: there are over 1,000 hammer strikes on every square inch of our hammered gold. Handcrafting has been Gurhan's vision from day one, and that distinctive look?
It comes from each loving strike of the hammer.
QUALITY CRAFTSMANSHIP IN OUR ISTANBUL WORKSHOP
Our workshop is in Istanbul—one of the most historic and beautiful cities in
the world, famous for its master craftsmen.
Every single artisan is personally trained by Gurhan. Our team has been together since the beginning with almost zero turnover, because everyone's deeply committed to creating the best jewelry possible.
The artisans call Gurhan "abi"—a sign of deep respect meaning "older brother." More than that, together with our U.S. team, our craftspeople are family, bound by shared values of excellence and care.
OUR GOLD: 24K, SUSTAINABLE & ETHICAL
We make our jewelry in 24k or 22k because when you want gold, you should get as much gold as possible. When you buy GURHAN, you're getting more gold—and more value. We work exclusively in high-karat gold. Here's the thing: 18k gold is only 75% gold, mixed with lower-value metals like silver and copper. 14k is just 58% gold. And 10k? It contains less gold than other metals—only 42% of it is actually gold.
We also care deeply about our environment and the working conditions of laborers in the jewelry supply chain. We've long partnered with a refinery dedicated to using only recycled gold, so all of our gold is ethically sourced.
OUR SILVER: STERLING, KISSED WITH GOLD
We use only high-quality sterling silver—at least 92.5% pure—plus a special alloy that helps limit tarnishing. We don't rhodium-plate our silver because we love the warmer tone of natural silver.
When we combine 24k gold with silver, we either bond a layer of pure gold to it or plate it with high-quality 24k gold vermeil. Either way, our silver is always "kissed" with gold.
OUR DIAMONDS: ALWAYS ETHICALLY SOURCED
Every diamond we use is ethically sourced. That's how we've always done it. We follow the Kimberley Process Certification, ensuring conflict diamonds are never used.
The quality of our diamonds varies depending on the design. Many of the cuts we love (rose cut, mine cut, briolettes, slices, and beads) aren't graded the same way as traditional engagement-ring diamonds. We favor these unique cuts for their beauty and individuality, not just their grades.
OUR GEMSTONES: NATURALLY UNIQUE
We celebrate the extraordinary array of natural stones our earth offers. Gurhan Orhan personally hand-selects every gemstone for its own personality, not for standardized measures of perfection.
Loving the stone is what matters most. Seeing its future in a piece of jewelry?
That's Gurhan's visionary talent.
OUR LITTLE TOUCHES: THE DETAILS THAT MATTER
Every single piece of GURHAN jewelry is engraved with its own unique serial number. This makes your piece truly yours. Register it with us, and we can forever associate it with you. (We've even returned lost jewelry to its rightful owners thanks to this!)
Look closely—you'll find small surprises everywhere: a tiny logo hang tag with a hidden diamond, an extra link for adjustable length, or a diamond set discreetly on the side of a ring. Even a "kiss of gold" that sweetens a silver design.
OUR CLASPS, BALES & BACKS: STRENGTH MEETS BEAUTY
Nothing matches high-karat gold for design, warmth, and beauty, but it isn't ideal for every functional element. That's why we make our clasps, bales, earring clips, posts, and other structural parts in 18k gold (and sometimes platinum) for strength and durability.
But we never compromise on beauty: these parts are always plated in 24k gold so they perfectly match the color of your piece. Check each style for specific metal details.
