Ready to turn your love for fine jewelry into something even more rewarding? Here's the thing about loyalty—it should work both ways. You choose GURHAN for handcrafted 24K gold that tells your story. We choose to celebrate that choice with members-only benefits that go way beyond your typical rewards program.
Welcome to GURHAN Luxe Rewards, where your jewelry loyalty program experience is as thoughtfully crafted as every piece in our collection. Every purchase brings you closer to something extraordinary—special offers, exclusive access, or an unforgettable trip to Istanbul.

Why This Isn't Just Another Points Program
Most loyalty programs feel like homework. Ours feels like discovery. Every GURHAN piece you add to your collection doesn't just elevate your style—it elevates your entire experience with us. From exclusive access to new collections to that once-in-a-lifetime trip to Istanbul, this fine jewelry loyalty program is designed for people who appreciate the extraordinary.
The bottom line? Your passion for authentic craftsmanship deserves authentic rewards.
Four Tiers, Endless Possibilities
Our tiered loyalty program grows with you, because great relationships get better over time. All members enjoy members exclusive pricing on select pieces, and here's how your benefits expand:

Insider (Starting Point)
- 1x points on every purchas
- Birthday rewards that actually matter
- Early glimpses of what's coming next
- Access to members-only special offers
Enthusiast (Level Up)
- 1.25x points earning power
- Special event invitations
- Members-only benefits that feel personal
- Membership anniversary Luxe points

Collector (Getting Serious)
-
1.5x points on every dollar spent
-
Personal shopper service
-
Pieces signed by Gurhan Orhan
- Anniversary rewards with additional bonus points
Ambassador (The Inner Circle)
-
2x points on every dollar spent
- All Collector benefits plus "Triple Luxe Points" days twice a year
- Early access to exclusive offers
Think of it as your fine jewelry VIP program—the more you explore, the more we open doors.
Earning Luxe Rewards Points Is Effortless (Really)
This points-based loyalty program works around your life, not the other way around:
Shop Your Way
Every purchase at our NYC Atelier or online earns points at your tier rate. No minimum. No hassle.
Stay Connected
• Follow us on Instagram: +400 points
• Share our pieces on Facebook (monthly): +100 points
Celebrate Life
• Birthday rewards: +500 points (because your day matters)
• Register your jewelry: +100 points (smart protection, sweet reward)

Redeeming Points: Instant Gratification
Your “Rewards Dashboard” (find it as a pop-up at bottom-left on any page, or simply visit “My Loyalty” page) turns points into privileges instantly:
• 5,000 points → 15% off your next obsession
• 25,000 points → 20% off something spectacular
• 50,000 points → 25% off because you've earned it
Use them online or in our NYC Atelier—your choice, your timeline.

The Ultimate Reward: Istanbul Awaits
Spend $250,000 in 24 months and unlock something beyond points. Something beyond offers. You unlock a journey.
What's included:
• 5 nights at Four Seasons Istanbul (luxury level: Maximum)
• Business-class flights for two (within continental U.S.)
• Private GURHAN atelier tour and exclusive shopping experience
• Guided cultural exploration with dinner at Istanbul's finest restaurant
This isn't just a trip—it's a pilgrimage to where every GURHAN story begins.

Keep Your Points Fresh
Points expire after 24 months of inactivity, so stay connected with your dashboard and redeem when the moment feels right. Keep an eye on your points expiration so nothing valuable gets left behind. Because the best fine jewelry rewards are the ones you actually get to enjoy.
Your Next Chapter Starts Now
GURHAN Luxe Rewards is more than just points—it's a gateway to extraordinary experiences and exclusive offers that remind you why the artistry of 24K gold fine jewelry matters.
Ready to transform every purchase into progress toward something beautiful? Join today or step up to the next tier. Start climbing tiers, collect your Luxe Points, and indulge in benefits, members-only access, and ultimately, a breathtaking journey to Istanbul.
Your next reward is already sparkling on the horizon.