At GURHAN, jewelry is never just an accessory—it is a story, a legacy, and often a deeply personal journey. For those who seek more than beauty—for those who want meaning, memory, and individuality—our custom jewelry offerings invite you to bring your vision to life through the hands of master artisans. Whether you are redesigning an heirloom, working with your own gemstones, or modifying a GURHAN original to suit your style, we specialize in creating pieces that speak to your soul.
The Art of Custom Jewelry at GURHAN
Every Piece Begins with a Story
Gurhan believes that each piece of jewelry has a “destiny”—a path to its eventual owner, shaped by time, artistry, and emotional connection. That belief is the foundation of our custom work. No two stories are alike, and neither are the pieces we create. Our goal is not merely to design something new but to preserve and elevate what already holds meaning for you.
From Vision to Masterpiece – Our Custom Process
Whether you’re visiting our flagship Atelier in Tribeca or connecting with us virtually, your custom jewelry experience is personal, immersive, and guided every step of the way.
Here’s how it unfolds:
-
Consultation
We begin with a conversation—about your vision, the story behind your materials, or the GURHAN design that inspired you.
-
Design Exploration
Our team works closely with you to translate your ideas into design concepts. We may reference existing GURHAN pieces, provide hand-drawn sketches, or create a completely bespoke direction.
-
Gemstone & Material Evaluation
If you’re bringing in heirloom jewelry or your own gemstones, our experts will carefully assess their condition, size, and suitability for gold settings.
-
Handcrafting Your Piece
Once the design is approved, our artisans—personally trained by Gurhan himself—begin the meticulous handcrafting process using ancient techniques and GURHAN’s signature textured goldwork.
-
Final Reveal
The result is a one-of-a-kind creation that honors your story, your materials, and the GURHAN aesthetic—refined, soulful, and timeless.
Working with Your Own Stones or Heirloom Jewelry
Breathing New Life into Cherished Pieces
Some of the most rewarding custom projects come from what our clients already own: a grandmother’s brooch with a broken clasp, a lone gemstone from a lost ring, or an ornate earring missing its match. Rather than hiding these away, we offer a way to celebrate them anew.
Through thoughtful design and craftsmanship, we transform these fragments of memory into heirlooms of the future—pieces that reflect your personal journey and our dedication to beauty and longevity.
Stones with Sentiment, Crafted with Soul
You may have a sapphire that once marked a milestone, or a diamond handed down through generations. At GURHAN, we don’t just set these stones—we celebrate them. We take great care in evaluating their integrity and finding the right design to honor their origins while expressing your individuality.
Modify an Existing GURHAN Design
When Inspiration Strikes from Our Collections
Sometimes, a client falls in love with a GURHAN piece but wishes to tweak the details—a different stone, a change in size, or a personalized engraving. We welcome these customizations.
Whether it’s a pendant you saw in-store or a ring discovered online, we can often tailor the piece to your preferences while preserving the soul of its original design.
Maintaining the Integrity of the GURHAN Aesthetic
Every GURHAN piece—custom or collection—shares a signature DNA: ancient goldsmithing techniques, hand-hammered textures, and the warmth of high-karat gold. When we modify a piece, we do so with deep respect for that integrity, ensuring it still bears the unmistakable mark of GURHAN craftsmanship.
Why Choose GURHAN for Custom Jewelry?
A Legacy of Handcrafted Excellence
Unlike mass-market "custom" jewelry, every GURHAN piece is handcrafted—not just assembled or altered. Our workshop in New York is integrated into our Tribeca Atelier, where the art of jewelry-making is on full display. Clients can witness the process, meet our artisans, and even sit down with Gurhan himself when available.
Authentic, Personal, and Unforgettable
GURHAN custom jewelry is not about trends—it’s about timeless design that resonates with your personal narrative. We don’t follow formulas. We create experiences, forged in gold, memory, and meaning.
And for our most devoted clients, our GURHAN Luxe Rewards program offers exclusive access, including custom design credits and the chance to earn a once-in-a-lifetime journey to Istanbul, where your jewelry’s story continues in the very city that inspired Gurhan’s craft.
Let’s Create Together
Whether you’re redesigning a family heirloom, creating a one-of-a-kind piece using your own gemstones, or personalizing a favorite GURHAN design, our doors are open to your story. Your story is unique. Your jewelry should be too.
📍 Visit us at the GURHAN Atelier in Tribeca
💻 Book your virtual consultation
📩 Contact our team to start your custom journey
Antiquities 
Gold Vertigo
Hoopla
The Oyster Collection
The Rain Collection